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 PROJECT

SMILE CLUB
























We were invited to design the concept for a Web3 Experience for Black Mirror and Pixelynx.











WEB 3     ︎      GAMING     ︎     NFTS
X



CLIENT

Black Mirror
Pixelynx


YEAR

2023 
ROLE

Creative Director

Together with Sebastian Zimmerhackl and Timo we created a new immersive format for minting NFT’s. The ‘Smile to Mint’ concept was a core mechanic Black Mirror’s first NFT drop.


Smile Pass is the first collectible from Black Mirror. Owners are able to mint their character into the world and gain access to a first of its kind immersive digital experience that brings forth quests, challenges, twists and turns, and rewards for its participants.
 CREDITS

Creative Director - Jumoke Fernandez
Creative Director - Sebastian Zimmerhackl
Creative Technologist and Concept Design - Timo
Web Design - Marius Jopen
Animorphic Ads - Rising Studio 
Community Management & Social Strategy - Forward Studio


PARIS10E    BERLINNEUKÖLLN    DEVONEX    WORLDWIDE︎︎