Jumoke Fernandez is an ︎Art Director and ︎Creative Technologist hyper-focusing in ︎Generative AI and ︎Concept Design, she works for clients such as Fendi, Prada, Porsche and BMW. She has run AI workshops for Ogilvy and KIA and recently worked on the global AI Art Direction for L’Oréal Paris.
e-mail hello@jumoke.studio
Instagram @jumokefernandez
are.na @jumokefernandez
LinkedIn Jumoke Fernandez
J U M O K E
origin Yoruba, Nigeria
meaning Loved by everyone 深受大家喜爱
°Living Berlin, Paris
Profile_
Born in 1997 in Chelsea, London, to an experimental music record label owner/musician turned software developer father and art teacher mother, Jumoke grew up immersed in both code and creativity. Home-educated with a curriculum blending computer sciences and traditional arts, she began coding at age 9. Her first website, pink-themed and filled with embedded Flash games around Hatsune Miku.
Teenage years were shaped by gaming, anime, Tumblr, and the rise of Post-Internet Art, sparking her lifelong interest in world-building and digital storytelling.
She began working in an art gallery and as a digital archiver in a museum, deepening her knowledge of both old and new media. She collected and processed natural pigments (ochres and umbers) and ran workshops on natural dyes and historical methods for creating paints (Renaissance tempera recipes with egg).
During this time she was the creative Producer for Metaverse Makeovers and was instrumental in the launch of their first AR powered fashion collection. She also curated exhibitions in 2016 and 2017 for Tate St Ives and Tremors TV featuring digital artists such as Ines Alpha, Kim Laughton and Ruby Gloom.
In 2018, Jumoke moved to Berlin, where the city’s dynamic tech-art scene further catalyzed her career. She joined WYSKER the first company in Germany to do an ICO and later joined a game art studio providing game assets to original IP and franchise Mobile-Game’s like Tamagotchi, Miraculous Ladybug and Spongebob.
Born in 1997 in Chelsea, London, to an experimental music record label owner/musician turned software developer father and art teacher mother, Jumoke grew up immersed in both code and creativity. Home-educated with a curriculum blending computer sciences and traditional arts, she began coding at age 9. Her first website, pink-themed and filled with embedded Flash games around Hatsune Miku.
Teenage years were shaped by gaming, anime, Tumblr, and the rise of Post-Internet Art, sparking her lifelong interest in world-building and digital storytelling.
She began working in an art gallery and as a digital archiver in a museum, deepening her knowledge of both old and new media. She collected and processed natural pigments (ochres and umbers) and ran workshops on natural dyes and historical methods for creating paints (Renaissance tempera recipes with egg).
During this time she was the creative Producer for Metaverse Makeovers and was instrumental in the launch of their first AR powered fashion collection. She also curated exhibitions in 2016 and 2017 for Tate St Ives and Tremors TV featuring digital artists such as Ines Alpha, Kim Laughton and Ruby Gloom.
In 2018, Jumoke moved to Berlin, where the city’s dynamic tech-art scene further catalyzed her career. She joined WYSKER the first company in Germany to do an ICO and later joined a game art studio providing game assets to original IP and franchise Mobile-Game’s like Tamagotchi, Miraculous Ladybug and Spongebob.
In 2017 after dabbling in the NFT and Web3 space she joined Deadmau5 and Richie Hawtin founded company Pixelynx and lead their visual development of the company gaming projects working with designers like Joe Perez (WØRKS studio).
Over the years, she led creative work for major global brands including Netflix (Black Mirror), L’Oreal, HP Omen, Adidas, and Spinnin’ Records, integrating technologies like AI, AR, and blockchain in campaign design and art direction.
She pioneered the use of AI through a project with HP Omen creating the first commercial manga comic book using AI in collaboration with A24 and the biggest e-sports team in China and she created the first fully AI generated ad spot in Germany for Rauch Ice Tea with agency David+Martin.
In 2023, she joined the NVIDIA Inception Program, further establishing her leadership in AI and creative technology.
Jumoke has also become a prominent educator, lecturing at institutions like The New Centre for Research & Practice and Zhejiang Wanli University, where she demystifies creative tech and teaches hybrid workflows.
Currently, she runs JUMOKE LTD, an art direction and creative technology studio, and continues to consult and create globally on the ethical integration of AI in visual culture and brand storytelling.
view CV
e-mail hello@jumoke.studio
Instagram @jumokefernandez
are.na @jumokefernandez
LinkedIn Jumoke Fernandez
Services_
Art Direction, CGI/AI Image + Video Production, Concept Design, AR Filters & Games, 2D/3D Game Asset Production, Character and World Design
Public Speaking & Panels_
ADC Art Directors Club, HIGHSNOBIETY, SEEK Premium Fair, DRCT Directors Association Germany, SOUTHBANK CENTRE, NODE Berlin, Berlin Design Week, Adoratorio Studio
Workshops & Lectures_
L’Oréal Dermatological Beauty, Kia Deutschland, Ogilvy Paris, Zhejiang Wanli University, NEW CENTRE, Macromedia University, 42 ECOLE, German International University, Can-Am, Felicia Festival, Kubrik Studio Vienna
Press & Publications_
Page Magazine, Coeval, Faces Magazine, Tush Magazine, Metal Magazin, Prompt Magazine, Clot Magazine, The Pack, Spells, Horizont, Fourth, Mercado
Exhibitions_
Ars Electronica, MoMa, Tate St Ives, Panke Gallery, The Wrong Biennale, Berlin Fashion Week
Selected Clients_
Fendi, Louis Vuitton, LVMH, Prada, Miu Miu, Cartier, Macy’s, KIKO Milano, L’Oréal Group, Penhaligon’s, La Roche Posay, L’Oreal Paris, Ralph Lauren Fragrances, Revitalift, Porsche, BMW, KIA, Can-Am, Spinnin’ Records, Mau5trap, Black Mirror, HP Omen, Bandai, Softgames
Art Direction, CGI/AI Image + Video Production, Concept Design, AR Filters & Games, 2D/3D Game Asset Production, Character and World Design
Public Speaking & Panels_
ADC Art Directors Club, HIGHSNOBIETY, SEEK Premium Fair, DRCT Directors Association Germany, SOUTHBANK CENTRE, NODE Berlin, Berlin Design Week, Adoratorio Studio
Workshops & Lectures_
L’Oréal Dermatological Beauty, Kia Deutschland, Ogilvy Paris, Zhejiang Wanli University, NEW CENTRE, Macromedia University, 42 ECOLE, German International University, Can-Am, Felicia Festival, Kubrik Studio Vienna
Press & Publications_
Page Magazine, Coeval, Faces Magazine, Tush Magazine, Metal Magazin, Prompt Magazine, Clot Magazine, The Pack, Spells, Horizont, Fourth, Mercado
Exhibitions_
Ars Electronica, MoMa, Tate St Ives, Panke Gallery, The Wrong Biennale, Berlin Fashion Week
Selected Clients_
Fendi, Louis Vuitton, LVMH, Prada, Miu Miu, Cartier, Macy’s, KIKO Milano, L’Oréal Group, Penhaligon’s, La Roche Posay, L’Oreal Paris, Ralph Lauren Fragrances, Revitalift, Porsche, BMW, KIA, Can-Am, Spinnin’ Records, Mau5trap, Black Mirror, HP Omen, Bandai, Softgames